If you work as a professional service consultant — whether in finance, law, architecture, design, health and wellness or technology — chances are you spend a lot of time thinking about how to stand out from the competition and make your expertise known. In the past, you might have sought business through advertising and referrals only, but in today’s knowledge economy, it’s crucial to build credibility by also sharing your unique perspective and hard-earned insights. You may already have a blog and a few social media accounts, but if you really want to produce high-impact content in a format that invites the deepest engagement, you should consider a book. “In my experience, business leaders often assume publishing a book is something that a company only does at an important anniversary or milestone,” says Erin Brand, Content Writers Group’s managing editor. “Or they think that the book would need to be a tell-all memoir.” While she says that these are indeed common