Establishing your expertise has never been so easy.
Defining your Editorial Strategy
We start by defining your Editorial Strategy, which distils the expert position you’re claiming, as well as the stories that you need to share in order to get the word out. Within one month, your Brand Editor will help you outline:
Insight study (up to 10 interviews)
Reader personas: Who we’re writing to and what do we need to convince them
Editorial statement: What we intend to accomplish with your Editorial strategy
Brand tone of voice: How your readers will interpret your content
Editorial themes: Topics we will cover throughout the year
One-year editorial calendar: What we will publish and when
Editorial style guide: Writing tips to ensure consistency
Fee: $4,500 one time fee
Our one-year content plans and Editorial Management App make it easy to develop content on a consistent, timely basis – so you can effectively build your expertise, your SEO and your business.
Select your Content Plan
Our turnkey brand newsroom will execute your Editorial Strategy by producing publish-ready articles. Your Brand Editor will assemble a writing team that is tailored to the needs of your brand and your readers.We’ve spent years editing national publications, so we’re passionate that good editing pushes good writers to be remarkable. Your Brand Editor will ensure all content is edited so that it’s not only on brand, but that it’s on strategy.
So, which plan describes you best?
For independent consultants looking to establish their expertise: