Step 1

Defining your Editorial Strategy

We start by defining your Editorial Strategy, which distils the expert position you’re claiming, as well as the stories that you need to share in order to get the word out. Within one month, your Brand Editor will help you outline:
  • Insight study (up to 10 interviews)
  • Reader personas: Who we’re writing to and what do we need to convince them
  • Editorial statement: What we intend to accomplish with your Editorial strategy
  • Brand tone of voice: How your readers will interpret your content
  • Editorial themes: Topics we will cover throughout the year
  • One-year editorial calendar: What we will publish and when
  • Editorial style guide: Writing tips to ensure consistency
Fee: $4,500 one time fee
Step 2
Select your Content Plan
Our turnkey brand newsroom will execute your Editorial Strategy by producing publish-ready articles. Your Brand Editor will assemble a writing team that is tailored to the needs of your brand and your readers. We’ve spent years editing national publications, so we’re passionate that good editing pushes good writers to be remarkable. Your Brand Editor will ensure all content is edited so that it’s not only on brand, but that it’s on strategy.
So, which plan describes you best?

Level I

For independent consultants looking to establish their expertise:
  • 1 article per month (approx. 750 words)
  • Interviews/research
  • Copy-editing/proofreading
  • Social media excerpt
  • Insight research study at 12 months
FEE: Starting at $1,500/mo
Sounds like me...

Level II

For content generators looking to educate audiences on a consistent basis:
  • 2 articles per month (approx. 750 words)
  • Interviews/research
  • Copy editing/proofreading
  • Social media excerpt
  • Insight research study at 6 and 12 months
FEE: Starting at $2,500/mo
Sounds like me...

Level III

For enterprises with multiple audiences searching for customized answers:
  • 4 articles per month (approx. 750 words)
  • Monthly editorial meeting
  • Interviews/research
  • Copy editing/proofreading
  • Social media excerpt
  • Insight research study at 6 and 12 months
FEE: Starting at $4,200/mo
Sounds like me...

Editorial Packaging

Don't have an in-house marketing team? Add these complementary services to make your content marketing turnkey:
  • Analytics review
  • Blog image design
  • Email design/distribution
  • Social media distribution
FEE: 
Add $2,500/mo+ to any 
content plan
Sounds like me...

Feeding minds

Insights on good content