Martha Van Berkel
Writing engaging articles is a great way to establish expertise, but how can you ensure your story is seen and read? We asked Martha van Berkel, CEO of Schema App to share how schema markup can give your content marketing a competitive edge.
Erin Brand
The point of content marketing isn’t to add to the clutter — it’s to educate and inform your audience about what makes you a thought-leader.
If your message is for everybody, it’s for nobody. That’s the trick to good content — in fact, that’s the trick to effective marketing, period.
